{"product_id":"vietnam-coffee-exotic-selection-madame-huong-liberica-200hr-an-natural","title":"Vietnam Coffee Exotic Selection -  Madam Hướng Liberica 200-hours Anaerobic Natural Fermentation","description":"\u003cdiv data-hook=\"info-section-description\" class=\"zp8uy2\"\u003e\n\u003cdiv class=\"zp8uy2\" data-hook=\"info-section-description\"\u003e\n\u003cdiv class=\"zp8uy2\" data-hook=\"info-section-description\"\u003e\n\u003cdiv class=\"zp8uy2\" data-hook=\"info-section-description\"\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eVietnam\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003eMadame HướngLiberica\u003c\/em\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e– Southeast Asia’s Award-Winning Rare Coffee\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003eIf you’re chasing something truly different—coffee that defies expectations and comes with a story worth savouring—meet\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMadame Hướng Liberica\u003c\/strong\u003e. This is not your everyday cup; it’s one of the rarest specialty Liberica coffees in the world, and it’s just earned recognition on the regional stage.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWe Taste\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eRipen Jackfruit | Multi-floral Honey | Wood-fired Sugarcane\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWe Feel\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eFull body | Creamy \u0026amp; Supple | Complex and lingering Umami\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003cbr\u003eFilter | Espresso\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eFarmers:  Tran Mai Hướng, An Viet Farm\u003c\/div\u003e\n\u003cdiv\u003eRegion: Khe Sanh, Quang Tri, Central Vietnam\u003cbr\u003eAltitude: 400~800masl\u003cbr\u003eHarvest: December to March\u003cbr\u003eVarieties: Liberica (Vietnamese Exelsa)\u003cbr\u003eProcessed: 200 hours Anaerobic Fermentation\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eA Rare Variety with a Resurgent Legacy\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eLiberica (also known locally as\u003cspan\u003e \u003c\/span\u003e\u003cem\u003ecà phê mít\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003efor its jackfruit-like leaves) is an underappreciated coffee species that was historically overlooked due to its low yield and challenging cultivation. Yet, as dry climates and shifting growing conditions push the coffee world to explore resilient alternatives, Liberica’s distinct character is experiencing a revival among specialty roasters across Southeast Asia. \u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003eIn Vietnam, farms like those around\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eHướng Phùng in Quảng Trị Province\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehave nurtured Liberica trees for generations. Until recently, Liberica was largely relegated to blended or commercial uses, but innovators like Madame Huong are changing that narrative by elevating this varietal to specialty status through careful farming and progressive processing. \u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e\u003cbr\u003eAward-Winning Coffee from\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003eSEA Green\u003cbr\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eIn 2024,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eMadame Hướng Liberica\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003emade waves by earning top honours at the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSoutheast Asia Green Coffee Competition\u003c\/strong\u003e—a respected regional event spotlighting exceptional coffees from across Southeast Asia. This award isn’t just a trophy; it’s a sign that Vietnamese Liberica can hold its own in quality and character against more traditional offerings from the region. \u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003eThis recognition marks a meaningful step forward for Liberica as a serious specialty coffee contender—proof that persistence, terroir, and thoughtful processing can unlock something extraordinary from an often overlooked species.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e\u003cbr\u003eBehind the Cup\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eWhat makes this coffee special? It starts with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ehand-picked cherries\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efrom mature Liberica trees in Hướng Phùng’s tropical climate. These beans undergo a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e200-hour anaerobic fermentation\u003c\/strong\u003e, a deep, controlled process that encourages bold flavour development while preserving sweetness and complexity. \u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eAfter fermentation, the beans are dried carefully to lock in nuance and balance. Unlike typical Robusta or Arabica lots from Vietnam, Liberica’s large cherries and unique bean structure require thoughtful handling, making every step from harvest to roast essential to its personality.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e\u003cbr\u003eIn The Cup\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eMadame Huong Liberica is unlike either Arabica or Robusta: think\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003erich umami sweetness\u003c\/strong\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esugarcane notes\u003c\/strong\u003e, and\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ehoneyed depth\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat linger. Some roasters describe similar Liberica lots with tasting highlights like\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003emía lau (sugarcane) and rich molasses\u003c\/strong\u003e, while others find floral or fruity undertones that surprise even seasoned drinkers. \u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eThis is a coffee that rewards curiosity—a cup that’s bold yet nuanced, familiar yet entirely its own.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e\u003cbr\u003eWhy We Love It at Society\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eAt Society Coffee Roasters, we’re fascinated by coffees that challenge preconceptions. Madame Huong Liberica is one of those coffees: a rare species crafted through deliberate care, regional knowledge, and a willingness to experiment. Its success in a competitive regional arena like\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eSEA Green\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003evalidates the potential of Liberica—not just as a novelty, but as an expressive specialty coffee in its own right.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eBREWING METHOD\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable style=\"width: 100%; margin-left: auto; margin-right: auto;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19px;\"\u003e\n\u003ctd style=\"width: 171.062px; height: 19px;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 242.938px; height: 19px;\"\u003e\u003cstrong\u003eIn\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 242.938px; height: 19px;\"\u003e\u003cstrong\u003eOut\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 242.938px; height: 19px;\"\u003e\u003cstrong\u003eExtract\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19px;\"\u003e\n\u003ctd style=\"width: 171.062px; height: 19px;\"\u003e\u003cstrong\u003eEspresso\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 242.938px; height: 19px;\"\u003e16g - 17g\u003c\/td\u003e\n\u003ctd style=\"width: 242.938px; height: 19px;\"\u003e28g - 30g\u003c\/td\u003e\n\u003ctd style=\"width: 242.938px; height: 19px;\"\u003e22 - 25 sec\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19px;\"\u003e\n\u003ctd style=\"width: 171.062px; height: 19px;\"\u003e\u003cstrong\u003eFilter\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 242.938px; height: 19px;\"\u003e16g - 17g\u003c\/td\u003e\n\u003ctd style=\"width: 242.938px; height: 19px;\"\u003e280g - 300g\u003c\/td\u003e\n\u003ctd style=\"width: 242.938px; height: 19px;\"\u003e2:30 - 2:45 min\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Society Coffee","offers":[{"title":"250g \/ Whole Bean","offer_id":41275940634699,"sku":"SCR-SOC-02","price":29.0,"currency_code":"NZD","in_stock":false},{"title":"250g \/ Espresso","offer_id":41275940667467,"sku":"SCR-SOC-02","price":29.0,"currency_code":"NZD","in_stock":false},{"title":"250g \/ Filter","offer_id":41275940700235,"sku":"SCR-SOC-02","price":29.0,"currency_code":"NZD","in_stock":false},{"title":"250g \/ Plunger","offer_id":41275940733003,"sku":"SCR-SOC-02","price":29.0,"currency_code":"NZD","in_stock":false},{"title":"1kg \/ Whole Bean","offer_id":41275940765771,"sku":"SCR-SOC-02","price":90.0,"currency_code":"NZD","in_stock":false},{"title":"1kg \/ Espresso","offer_id":41275940798539,"sku":"SCR-SOC-02","price":90.0,"currency_code":"NZD","in_stock":false},{"title":"1kg \/ Filter","offer_id":41275940831307,"sku":"SCR-SOC-02","price":90.0,"currency_code":"NZD","in_stock":false},{"title":"1kg \/ Plunger","offer_id":41275940864075,"sku":"SCR-SOC-02","price":90.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/5489\/9787\/files\/250g_2026.png?v=1777927610","url":"https:\/\/www.societycoffee.co.nz\/products\/vietnam-coffee-exotic-selection-madame-huong-liberica-200hr-an-natural","provider":"Society Coffee","version":"1.0","type":"link"}